Developing service manufacturing to foster new driving force of shipbuilding industry

In the context of the continuous and deep adjustment of the global ship market, how can the shipbuilding industry promote the innovation of business model and business form to achieve structural adjustment, transformation and upgrading? In recent years, the practices of the transformation and upgrading of manufacturing industry of our country have proved that a breakthrough point for the transformation and upgrading of the shipbuilding industry is a new model of service-oriented manufacturing. The so-called service manufacturing is a new industrial form of manufacturing and service integration and symbiotic development. As an important part of high-end equipment manufacturing industry, the ship industry has the foundation and condition to take the lead in the process of constructing the world manufacturing power in China. Chinese shipbuilding industry should innovate production organization form, operation management mode and business model, extend service chain, provide a complete combination of "production + services", improve quality and efficiency, enhance competitive advantage, realize structural adjustment and transformation, and make due contribution to the construction of a powerful manufacturing country.

As the international shipping market and the international crude oil price continue to be depressed, the global shipping market has entered a period of deep adjustment, and China's shipping and ocean engineering equipment industry is also facing unprecedented challenges. Excess production capacity and insufficient demand have become the main contradiction restricting the development of Chinese shipping industry. Therefore, it is difficult to sustain the production-oriented manufacturing that only relies on the production scale to promote the development. The transformation to service-oriented manufacturing has become an important way for ship enterprises to improve their competitiveness and obtain profits. At present, services are becoming an important source of profits for manufacturing enterprises in areas such as aviation and defense, automobile manufacturing, industrial automation, communication equipment manufacturing, life science and medical equipment. This phenomenon shows that only by breaking through the short board of "service", ship enterprises can grasp the opportunity of service in today's world manufacturing industry and move forward steadily in the increasingly fierce market competition. More importantly, in the deep adjustment of global competitive pattern, the development of service-oriented manufacturing is a necessary condition for the competitive advantage of China's shipbuilding industry reconstruction. Major shipbuilding countries are accelerating their transition to "manufacturing plus services", with particular emphasis on the input of technology, knowledge, information and services. With the weakening of traditional comparative advantages, promoting the transformation of service-oriented manufacturing will effectively promote the shipbuilding industry of China to seize the commanding heights in the new industrial competition environment.

Service-oriented manufacturing, as an important approach to promote the deep integration of manufacturing industry and service industry, promote the core competitiveness of manufacturing industry in our country and promote industrial transformation and upgrading, has received great support from the state. "Made in China 2025", "Special Action Guide for the Development of Service-oriented Manufacturing" and "Action Plan for the Capacity Improvement of Shipbuilding Supporting Industry (2016-2020)" have pointed out the direction for the shipbuilding industry to build a new service-oriented manufacturing business form. The shipbuilding industry should seize the policy opportunity, make full use of its own conditions, and make great efforts to cultivate and develop a new form of service manufacturing. On the one hand, with the help of digital, networked, intelligent and other new technologies, we can fully launch a new market offensive, build a service-oriented manufacturing new business form with the characteristics of the sharing economy, accelerate the transformation, and realize the breakthrough of the trend. Vigorously carry out diversified services, in the design, customization, collaborative manufacturing, supply chain management, product life cycle management, system solutions, information value-added and other aspects to provide extended services, so that the business scope throughout the entire product life cycle, to achieve a full range of manufacturing and service, wide field, deep integration.

On the other hand, learn to shift from "product orientation" to "customer orientation". For example, it will not only provide safe, cost-effective and applicable equipment for offshore oil and gas development, but also provide a "technology plus business" package solution for the entire lifecycle of oil and gas development operations. In recent years, China State Shipbuilding Corporation (CSSC) has promoted its production capacity competitiveness with intelligent production, high-end products and service-oriented manufacturing. It has actively seized market resources by enhancing the value-added service capacity of stock production capacity, and has set an example in promoting the transformation of manufacturing industry into service.

"The old man who seeks wood will fix its foundation, and the one who wants to flow far will dredge its spring." The transformation of ship enterprises to service-oriented manufacturing is not a "de-manufacturing" for the purpose of downplaying or giving up manufacturing, but a change to a higher level based on Marine engineering equipment and high-tech ship manufacturing capacity. Whether it is a shift from processing and assembly to "manufacturing + service", or from simply selling products to selling "product + service", it is essentially to create greater value for the industry chain such as shipping and Marine resources development through services. Chinese shipbuilding enterprises should move towards the direction of service-oriented manufacturing, and generate more service demands by improving their independent research capacity, occupy the high end of the industrial value chain, and promote the optimization and upgrading of the shipbuilding industry to become stronger.